From 22-24th of October, a three-day course on eye-tracking is taught at Utrecht University, the Netherlands. The course is taught by Ignace Hooge, Roy Hessels, and Richard Andersson.
Target audience:
Individuals who are (one of) the first in their group, company, or research field to use eye tracking. Previous attendees have come academia and (non-)commercial institutions.
More information: https://www.utrechtsummerschool.nl/courses/social-sciences/eye-tracking-research-toolbox
A short description of the content of the course is found below.
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Eye tracking is a powerful method to study the human mind and behavior. This course will allow you to explore key concepts in eye tracking research and help you integrate it in your study. The course is divided into two main components: The first one provides a conceptual framework to help you make better decisions when planning and executing a study, allowing you to turn eye tracking data into valuable insights. The second is a practical introduction to the challenges and trade-offs you will encounter during a study, helping you to establish a set of “good practices” that you can easily transfer to your research.
Key concepts:
- Choosing your eye tracker: what do different types of eye trackers measure?
- The ideal eye-tracking experiment
- Designing your study: the data-quality and data-analysis perspectives
- Working with Areas of Interest
- Eye tracking with difficult participants
- Reading and reporting eye-tracking data
In covering these concepts, the focus will be on the trade-offs, not the “right” answer. Usually, in eye-tracking research, absolute right answers do not exist. In this course, we will stress that context is important for the implementation of eye tracking.